SignLink: The Sign Group reflects on a year of pride
As the year draws to a close, The Sign Group has reflected back over the past year at some of its achievements and business moves from the past 12 months.
Venturing away from its Leeds-based HQ located around the corner from Elland Road Stadium, the team headed to the Visual Merchandising and Display Show in London where it exhibited its award-winning Neonplus product. This saw the stand illuminated with an armchair, bespoke lighting traversing up the exhibition stand, and meeting a giant suspended pair of sunglasses.
A family-run business having been in operation for over two decades, The Sign Group has embarked on a partnership with the Strategic Growth Programme in recent years where it has assisted with optimising its sales strategy and expanded its workspace. This has resulted in boosted revenue and the creation of additional roles within the company.
Each year, the business focuses on continued growth and branches into new fields and launches new products. The company also offers a 20% discount each November for orders to be delivered in January. This keeps the team busy over the slower months running up to Christmas and offers savings to new and repeat customers.
In addition to its signage products, The Sign Group has begun a partnership with CarbonQuota to aid in its journey to become net zero. Currently, the company uses 24 hippos-worth of carbon each year. “An odd comparison you may think,” the company says, adding: “However, hippos were one native to the Leeds area, but like evolution, The Sign Group is hoping to offset these hippos.”
Keen to nurture its 35-strong workforce, directors Grey Hoole and Anthony Lowe treated the team to a Mr. Whippy Van in the summer months and a BBQ on an unexpectedly sunny September afternoon. The team also held a coffee morning for Macmillan with staff donations raising £100 which the company matched to make a total of £200.
A standout moment of 2023, the company says, was a mammoth job for Ladbrokes Live which was developed in collaboration with Neverland Creative and Taylor Bennett. Measuring in at 3m x 2m, the project incorporated a mix of Neonplus and Neon Flex and was produced for an executive box at the O2 London Arena.
“This particular job wasn’t just a highlight based on the size or the collaboration but how it involved everyone throughout the company and brought together a sense of camaraderie and achievement,” the company says, adding: “At The Sign Group there’s a community founded on pride and passion, a signage family nestled in an industrial estate around the corner from Elland Road Stadium.
“This family-run company is not only making strides with ingenuity and environmental impact but with integrity and soul, something that money can’t buy.”
Written by Eve Murphy, Marketing Executive at The Sign Group. Edited by Carys Evans, Editor at Print Monthly & SignLink
